Sharon WeilInformation can compel us to want to take action, but information, by itself, is often not enough to motivate action or change.
About This Quote
In the world of marketing, those who were successful at persuasion had one thing in common: the ability to use the power of information to encourage action. In layman’s terms, they used facts and figures to convert information into motivation and emotion.
Source: Changeability: How Artists, Activists, And Awakeners Navigate Change
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